58 min listen
The Aim for a Name
FromREWORK
ratings:
Length:
24 minutes
Released:
Jun 26, 2024
Format:
Podcast episode
Description
In this podcast episode, Kimberly Rhodes talks with Jason Fried, CEO and co-founder of 37signals, about the process of naming products. He discusses practical considerations like domain availability, trademarks, and logo design.Key Takeaways:00:28 - The process of naming a product03:05 - Researching domain names and trademarks07:14 - The style of a product name10:04 - The journey from the working title to the official title13:11 - Designing and updating branding logos20:48 - Gathering input on the nameLinks and Resources:Books by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYOnce | CampfireThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
Released:
Jun 26, 2024
Format:
Podcast episode
Titles in the series (100)
BONUS - Culturati Summit 2018: In January, Wailin Wong interviewed Dean Carter, vice president of human resources and shared services at Patagonia, and David Simas, CEO of the Obama Foundation, at the Culturati Summit in Austin, Texas. They discussed the nature of citizenship, corpora by REWORK