This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Our Guest on the podcast this week is Nolan Hirte from Proud Mary Coffee (Melb, Austin, Portland) and Aunty Peg's (Melbourne).In this series, Lee and Nolan will explore the state of the coffee industry and where it may be headed.In this episode of The Daily Coffee Pro by Map It Forward, Lee and Nolan explore why specialty coffee is so significant. They dive into the love and intricate processes involved in creating specialty coffee and discuss the challenges faced by the industry. The conversation highlights the importance of maintaining the quality and experience of specialty coffee amidst market saturation and economic difficulties. Additionally, they touch on the role of consumers and the viability of the specialty coffee business model. Don't miss this insightful discussion on the deeper meaning and value of specialty coffee.00:00 Introduction to Specialty Coffee00:48 Sponsorship Message01:27 Welcome and Episode Overview01:50 The Essence of Specialty Coffee03:05 Challenges in the Specialty Coffee Industry05:45 Nolan's Journey and Business Decisions08:52 The Importance of Appreciation and Innovation15:15 Reflections on Specialty Coffee25:33 Looking Ahead: The Role of the Consumer26:30 Closing Remarks and Call to ActionConnect with Nolan and Proud Mary Coffee here:https://www.instagram.com/proudmaryusa/https://www.instagram.com/proudmarycoffee/https://www.instagram.com/auntypegsbypmc/https://www.proudmarycoffee.com••••••••••••••••••••••••••••••••? This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops••••••••••••••••••••••••••••••••?Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward••••••••••••••••••••••••••••••••? Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting••••••••••••••••••••••••••••••••? Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops••••••••••••••••••••••••••••••••? Check out the audio version of our podcast here:Apple Podcasts: https://apple.co/3LgSXioSpotify: https://spoti.fi/34ILPusGoogle Podcasts: https://bit.ly/34mzcVVStitcher: https://bit.ly/3J2sOSg••••••••••••••••••••••••••••••••? Watch the podcast on Youtube: https://bit.ly/3ouyFYW••••••••••••••••••••••••••••••••Connect with us:? email: support @ mapitforward.org? Website https://mapitforward.coffee/contact? Instagram: https://www.instagram.com/mapitforward.coffee/? Join our mailing list: https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••