The latest Inspiring Futures episode features an interview with Beth Bentley the co-founder of consultancy Tomorrowism. Beth's experience includes- Deputy Head of Strategy- Adam & Eve, LondonExecutive Head of Strategy- at Wieden&Kennedy- LondonSVP Strategy Virtue at Vice. She is also the author of a best-selling book, was the Chief Strategy Officer of Portas retail consultancy, and a Communication Strategy Advisor to the Secretary of State in Whitehall. In the pod, we talk about how her experience as a journalist gave her the right tools to think about brand strategy, the issues that brands face today, why culture matters to brands, why strong brands are more important than ever, the transformation of the ad biz, and more.