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Jim Stengel with Jonathan Mildenhall (Rocket Companies) | The CMO C-Print | Part 1

Jim Stengel with Jonathan Mildenhall (Rocket Companies) | The CMO C-Print | Part 1

FromThe CMO Podcast


Jim Stengel with Jonathan Mildenhall (Rocket Companies) | The CMO C-Print | Part 1

FromThe CMO Podcast

ratings:
Length:
43 minutes
Released:
Jun 26, 2024
Format:
Podcast episode

Description

As the podcast approaches its 300th episode, Jim is switching things up (literally) as he welcomes guest host and friend, Jonathan Mildenhall, to interview him. Why Jonathan? For starters, he is one of the most gifted and generous leaders in the brand-building industry, and as you'll learn during the conversation, a sort of brother to Jim. Not in the obvious ways; Jonathan is black, gay, English, and was raised by his mother in the projects of north Leeds. Jim is white, one of six children, born and raised in Lancaster, Pennsylvania, in a very Roman Catholic household. Despite their differences, you will certainly feel the brotherly spirit between the two. Jonathan's career has also brought him to incredible heights. He has worked 14 years on the agency side of the business, with time spent at BBH and TBWA. During his seven years in the Senior marketing role at Coca-Cola, his team was named 2013 Creative Marketer of the Year by Cannes Lions. From there, he became the first CMO of AirBnB, where they introduced the “Belong Anywhere” brand platform. In 2018, he co-founded the consultancy 21st Century brand. Currently, he resides as the first-ever CMO of Rocket Companies.For the past five years, once or twice a week, Jim has interviewed hundreds of senior leaders (mostly CMOs). Each guest has a unique story and has opened up to share their challenges, successes and vulnerabilities. Now, with Jonathan’s “CMO C-Print” as a guide, Jim shares his own story. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Released:
Jun 26, 2024
Format:
Podcast episode

Titles in the series (100)

Jim Stengel, former CMO of the largest marketer in the world (Procter & Gamble), and now small company entrepreneur sits down for intimate conversations with the most dynamic CMOs from all over the industry. This is not your typical marketing podcast, this is a unique look at the thought process and motivation of the CMO. Jim, who put purpose on the map gets in depth with each guest to reveal more about this pivotal role every brand seeks to fill. Through personal and revealing discussions Jim and his guests paint a picture of this demanding position that very few understand, yet affects the entire consumer experience.