Mark Fisher isn’t your ordinary fitness guy; he is an accomplished leader and owner of the successful Mark Fisher Fitness in Midtown Manhattan. He also runs Business for Unicorns, a successful gym owner support system.With his experience and industry knowledge, he has chosen to add an Alloy Personal Training Franchise to his businesses.In this episode, he talks with Rick to share his reasons why he bought an Alloy franchise. One of the biggest advantages he points out is the scalability of the model.Franchises provide a blueprint and a proven system that takes the guesswork out of running a business.Franchising isn't a magic bullet. It requires dedication to a specific system, which is challenging for fitness entrepreneurs who have successfully run their businesses before.Tune in to learn more from the rock star himself on the advantages of going the franchise route!Key TakeawaysIntro (00:00)The unique culture and branding of Mark Fisher Fitness (06:01)Business for Unicorns (12:09)Mark Fisher's decision to join Alloy Personal Training (16:39)The challenges faced by fitness professionals in a franchise system (20:34)The importance of operational skills and community in franchising (21:45)Mark Fisher's personal development journey through franchising (26:25)Additional ResourcesConnect with Mark FisherBusiness with Unicorns: https://businessforunicorns.com/Mark Fisher’s Gym: https://www.instagram.com/mffclubhouse/?hl=en—--- Alloy Personal Training- Learn About The Alloy Franchise Opportunity---------You can find the podcast on Apple, Google, Spotify, Stitcher, or wherever you listen to podcasts.If you haven’t already, please rate and review the podcast on Apple Podcasts!