In today’s episode we welcome a special guest, Matt West. Matt shares his wild journey from a shy, introverted youth to becoming one of the most renowned announcers in Western sports. The exciting developments in the Professional Bull Riders (PBR) world, including a new TV partnership with Merritt Street Media, the impact of team formats on the sport, and the importance of embracing change. Show Notes: 00:00 Welcome to the Champion Living Podcast 00:37 A Scary Health Incident 01:54 The Importance of Proactive Health 04:56 Exciting Changes in PBR Television 15:06 The Impact of PBR Teams 18:45 The Benefits of Team-Based Bull Riding 24:38 The Athlete's Perspective 30:49 Kid Rock and Rodeo 33:51 Reflections and Improvements for Next Year 38:18 Personal Journey into Rodeo Announcing 40:13 Overcoming Fears and Embracing Challenges 46:38 The Importance of Humility and Pressure   Follow Matt West Instagram: @mattlwest @PBR @meritstreetmedia   Learn More: Get a free fitness consult HERE: https://championlivingfitness.com/pages/athlete-form-sign-up   We’d like to give a huge thanks to our partners! These folks believe in our mission to make rodeo a better place for everyone, please show them your support:   Beastmaster Rodeo Gear Visit: https://beastmasterrodeo.com/?rfsn=7833357.e68191 Discount Code: championliving24   HOOEY caps, shirts, jeans and more: https://getyourhooey.com/?platform=grin&link_id=1393041&token=iAPfHJOC50rnzOonDjd6bbklg33ffAEQ&contact_id=fc9076d1-df17-439e-8fcf-386bacf6aa7d&attribution_window=45 code: CHAMPIONLIVING Rodeo Now App Instagram: @rodeonowapp Apple App Store Google Play Store   Colorado Craft Beef https://coloradocraftbeef.com Code: Championliving   PWR PRO CBD https://pwrpro.com Discount Code: Championliving   Frost Legacy Bull Riding Schools https://frostlegacybullridingschool.com/td-performance-6833?am_id=doug588   Home Gym Equipment from GetRx’d https://www.getrxd.com/#a_aid=championliving code: 10CHAMPION   Icehole Coolers and drink ware: iceholecoolers.com code: CHAMPIONLIVING   Learn More: Website: www.championlivingfitness.com Instagram: www.instagram.com/champion.living YouTube: https://www.youtube.com/channel/UCibo-Tq2Jb6qiMBXTxnzPdw Champion Living Private Facebook Group: www.facebook.com/groups/934793523869642