Dr. Sheena Howard tells how the president of her institution called faculty into a room and announced the shut down of certain departments and the letting go of certain faculty. She describes the experience as scary and eye-opening, realizing that even though she was able to keep her job this time, that may not always be the case. From there, Sheena invested herself in building side hustles. She now teaches other faculty how to brand themselves for increased income. Find Sheena at on LinkedIn at https://www.linkedin.com/in/drsheenahoward/ or email her at sheena@poweryourresearch.com.