Headstorm: https://headstorm.com/AGPILOT: https://headstorm.com/agpilot/Arable: https://www.arable.com/FoA 256: Agtech Collaboration and Data-Driven Decision Agriculture with Jim Ethington of ArableToday's episode features Arable CEO Jim Ethington. Jim first appeared on this show on episode 256 back in 2021 and I was pleased to get a chance to sit down for a second interview with him in person at World AgriTech in March. His background is impressive. Prior to joining Arable in 2018, he spent 10 years at The Climate Corporation where he was VP of Product and grew the company to 50 million paid acres and built a team from 10 to over 600 individuals. So he started at Climate in 2008 when they were still called Weatherbill and stayed with the company through the big acquisition in 2013 and for years after that. So Jim has been thinking about the challenges and opportunities in digital agriculture for a long long time and it shows in the insights he shares in this episode. If you’re not familiar with Arable, they are an ag technology company that provides data insights and recommendations to help farms be more productive and sustainable. Specifically they have created an intuitive system for farmers and agronomists to optimize irrigation, fertilizer applications and other important farm decisions. This is all based around their Arable Mark 3 device. Jim is also one of the guests suggested by Lawrence King at Headstorm to give one of their client testimonials. Similar to Amie at Wilbur Ellis and Claudia at Microsoft, I wanted to make this one a full length episode because Jim is someone I wanted to have back on the show anyway to get an update on Arable and more of his insights on the future of ag. And he doesn’t disappoint. I’ll drop you into the conversation where he’s explaining the key insight from farmers that informs the work they do at Arable.