In this episode, we talk to Akshat Rathi, award-winning senior climate reporter for Bloomberg News. Rathi is the host of Bloomberg’s podcast Zero that explores the policies, tactics and clean technologies pushing for a zero emissions future. He is also the author of the book Climate Capitalism, which tracks the unlikely heroes driving the fight against climate change.Rathi argues that for years the aviation industry has sheltered behind the label of being “hard to decarbonise”, which is not only a misconception, but has also stalled the industry’s progress towards net zero emissions. He advocates for correctly pricing flights to account for their true environmental cost, a move that could bring an end to “ridiculously” cheap flight tickets.Rathi also discusses the potential of sustainable aviation fuels (SAF) in decarbonising aviation and the need to overcome cost barriers through policy support and corporate commitment. Further, he delves into the role of electric aviation in transforming short-haul travel and regional aviation.In Rathi’s view, the aviation industry stands at a crossroads, and the choices made now will determine not just the future of flying, but our ability to meet global climate targets. As he puts it, “We have to start to think about those technologies, because we do need decarbonised solutions.”If you LOVED this episode you’ll also love the conversation we had with Dan Rutherford, Senior Director of Research at the International Council on Clean Transportation (ICCT), who shares the latest developments, partnerships, and challenges in reducing aviation emissions and achieving net zero by 2050. Check it out here.Learn more about the innovators who are navigating the industry’s challenges to make sustainable aviation a reality, in our new book ‘Sustainability in the Air’. Click here to learn more.Feel free to reach out via email to podcast@simpliflying.com. For more content on sustainable aviation, visit our website green.simpliflying.com and join the movement. It’s about time.Links & More:Zero - BloombergThe Airline Industry’s Biggest Climate Challenge: A Lack of Clean Fuel - Bloomberg ‘Magical thinking’: hopes for sustainable jet fuel not realistic, report finds - The Guardian How to rethink tourism and aviation for a greener future - SimpliFlying