32 min listen
148 The Villain In Your Business Story: With Guest Michelle Mazur
148 The Villain In Your Business Story: With Guest Michelle Mazur
ratings:
Length:
21 minutes
Released:
Jun 27, 2024
Format:
Podcast episode
Description
In this episode, I’m joined by Dr. Michelle Mazur, a communications coach and consultant. Her slogain is, "Make marketing suck less." Let's face it: Most of us didn't go into business to be marketers. But it's something we have to do. It will always suck for a lot of people...but she helps make marketing easier and more fun. Storytelling is one of the ways to make marketing more fun. For Michelle, that's am unusual way. to deal with the client's pain. Instead of magnifying the pain, she suggests we name a villain that the client can fight. You will learn: Why having a villain in your story makes you a better marketer Some especially evil villains in online marketing (including mine, Michelle's and some others) Why you should give your villain a name (like "web slubs" or "overlord") Why internal blocks cannot be true villains Where storytelling has gone off track You can find Michelle at her website: Dr. Michelle Mazur Resources mentioned: bookshop.org Christina Hills - Website Creation Workshop Course: A Story That Sells
Released:
Jun 27, 2024
Format:
Podcast episode
Titles in the series (100)
001: Storytelling For Community With Alex Hillman: How Stories Create and Maintain Community In The 21st Century by Strategic Storytelling