What did you think of this episode?As a writer, what do you know about evergreen content?Creating evergreen content for book marketing is powerful - learn why in today's episode.Welcome to Your Best Writing Life, an extension of the Blue Ridge Mountains Christian Writers Conference held in the beautiful Blue Ridge Mts of NC. I’m your host, Linda Goldfarb. Each week, I bring tips and strategies from writing and publishing industry experts to help you excel in your craft. I’m so glad you’re listening in. During part two of our Start Marketing When You Start Writing series, marketing guru Kim Stewart and I share the importance of writing evergreen content.Kim Stewart is a book marketing coach and host of the Book Marketing Mania podcast. She helps Christian nonfiction authors build their platforms and market their books on podcasts. When she’s not strategizing with clients, you’ll find her in Dallas enjoying time with her family and indulging in coffee, caramel, and Friends reruns.Why you need to create online content to attract, serve, and nurture your audience and incorporate the know, like, and trust factors. Evergreen long-form vs. short-form (podcast/blog/video vs. social shorts)How often should you post content (weekly long-form, short-form if on social)? LINKSKim Stewart How to Transition into Podcasting EpisodeYouTube Strategies for Writers Visit Your Best Writing Life website.Join our Facebook group, Your Best Writing LifeAbout your host - Linda GoldfarbAwarded the Spark Media 2022 Most Binge-Worthy PodcastAwarded the Spark Media 2023 Fan Favorites Best Solo Podcast