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Ep. 31 Ian Elliott of MAAP
FromBest Story Wins
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Length:
45 minutes
Released:
Jun 27, 2024
Format:
Podcast episode
Description
Only 5% of the market is ready to buy, so how do you ensure your brand is at the top of people's minds when they purchase?In this episode, we are joined by Ian Elliott, the CMO of MAAP, a cutting-edge cycling apparel brand that's redefining the sport with a blend of performance and aesthetics. He delves deep into MAAP's unique approach to community building, the fine balance between brand campaigns and conversion marketing, and the nuances of maintaining authenticity while scaling in a competitive market.We also discuss:The importance of building strong emotional connections through brand storytelling.The structure and strategy of MAAP's marketing team to achieve significant business impact.The slightly irreverent and no-nonsense spirit that differentiates MAAP in the market.
Released:
Jun 27, 2024
Format:
Podcast episode
Titles in the series (33)
Introducing Best Story Wins: Building and marketing a brand doesn’t always come naturally. Sometimes, you need to take a step back and see the bigger picture before diving into the details. On the show, we connect with brand and marketing experts who have been through the... by Best Story Wins