This is the 4th episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Our Guest on the podcast this week is Nolan Hirte from Proud Mary Coffee (Melb, Austin, Portland) and Aunty Peg's (Melbourne).In this series, Lee and Nolan will explore the state of the coffee industry and where it may be headed.In this episode of The Daily Coffee Pro by Map It Forward, Lee and Nolan delve into the value proposition of specialty coffee for consumers. They discuss the coffee crisis and the importance of changing consumer perceptions of coffee's value. Learn how specialty coffee can command higher prices and how this impacts producers and consumers. This episode also touches on the future of coffee shops, consumer trends, and the role of community in the coffee industry. Don't forget to subscribe, like, comment, and share this episode!00:00 Introduction to the Coffee Crisis00:54 Sponsorship and Course Promotion01:33 Welcome and Series Overview02:46 The Value Proposition of Specialty Coffee04:31 Consumer Behavior and Market Trends07:46 The Role of Community in Coffee Culture08:54 Personal Reflections on Being a Barista09:41 Challenges and Opportunities in Specialty Coffee18:11 The Story of Bernardina Coffee22:29 Encouraging Consumer Appreciation for Specialty Coffee26:23 Building a Sustainable Coffee Business35:55 Conclusion and Next Episode TeaserConnect with Nolan and Proud Mary Coffee here:https://www.instagram.com/proudmaryusa/https://www.instagram.com/proudmarycoffee/https://www.instagram.com/auntypegsbypmc/https://www.proudmarycoffee.com••••••••••••••••••••••••••••••••? This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops••••••••••••••••••••••••••••••••?Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward••••••••••••••••••••••••••••••••? Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting••••••••••••••••••••••••••••••••? Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops••••••••••••••••••••••••••••••••? Check out the audio version of our podcast here:Apple Podcasts: https://apple.co/3LgSXioSpotify: https://spoti.fi/34ILPusGoogle Podcasts: https://bit.ly/34mzcVVStitcher: https://bit.ly/3J2sOSg••••••••••••••••••••••••••••••••? Watch the podcast on Youtube: https://bit.ly/3ouyFYW••••••••••••••••••••••••••••••••Connect with us:? email: support @ mapitforward.org? Website https://mapitforward.coffee/contact? Instagram: https://www.instagram.com/mapitforward.coffee/? Join our mailing list: https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••