This week, Cassie and Erica chat with Danielle Ito, Influencer Marketing Manager at Notion, a helpful tool that blends your everyday work apps into one and allows for seamless collaboration with your team. In this episode, Danielle shares how a cold application led to her start in tech, tips for marketers curious about Notion's vast capabilities, and insights into the brand's influencer marketing strategy. She also gives us a look at their community event calendar and explains how impactful growing IRL relationships with creators has been for Notion.
Here's a peek at what we cover in this episode:
[00:04:27] - Danielle walks through her background in PR and how she made the shift to influencer marketing, working initially on brands like Applebee's, Champion, Bota Box, and Omni Hotels & Resorts, then starting at Notion in 2022.
[00:11:53] - Danielle shares how Notion incorporates storytelling into their influencer campaigns by sparking an initial exploratory call with each creator to learn how they can highlight individual authentic use cases, ultimately inspiring brand affinity and brand love.
[00:14:40] - Danielle gives us a peek behind the scenes at Notion's influencer and community event calendar, and explains why building relationships with creators is so important for any brand utilizing influencer marketing. She also shares how partnering with the Creator Camp community helps foster organic creativity among creators and allows for natural Notion knowledge sharing to occur.
[00:20:43] - Danielle shares her favorite productivity hacks for Notion, and answers a few listener questions about the brand!
Grab a drink and listen in to this week's Marketing Happy Hour conversation!
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Other episodes you'll enjoy if you enjoyed Danielle's episode:
UGC is The New "Word-of-Mouth" (+ Excellent Early Career Advice) | Andrea Linhares of Sephora
Creating Fresh and Innovative Social-First Content | Jacynth Serrano Rodriguez of Our Place
The Importance of Efficient Processes | Business Consultant Chelsea Brinkley
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