Ralph Burns and Lauren Petrullo discuss the ingenious marketing tactics of Ryan Reynolds and his ability to hijack social media trends for maximum impact. They go over Lauren's latest presentation at M3, revealing advanced strategies for optimizing Meta ads and leveraging CRM pixels to improve lead quality. The episode also features examples of how to use current social trends to create powerful marketing campaigns. From Ryan Reynolds' creative responses to social media buzz to practical tips on configuring sales funnels, this episode is packed with valuable information for all you marketers aiming to elevate your game. Tune in to learn how to transform your marketing approach and achieve better results!Chapters:00:00:00 - Welcome to Perpetual Traffic00:00:27 - Meet the Hosts and Join Our Telegram Community00:00:42 - Ryan Reynolds and Marketing Legends Unveiled00:02:40 - Highlights from Lauren's Presentation at M300:03:38 - Dissecting Ryan Reynolds' Marketing Brilliance00:04:27 - News Hacking and Riding Social Trends00:05:11 - Ryan Reynolds' Popcorn Bucket Response: A Marketing Masterclass00:08:13 - Using Social Trends to Amplify Your Marketing00:13:04 - Strategies for Optimizing Meta Ads for Better Leads00:14:59 - CRM Pixels Demystified00:17:00 - Strategies for Implementing CRM Pixels00:18:30 - Importance of Asking Qualifying Questions00:23:45 - Case Study: High-Quality Lead Acquisition00:25:30 - Optimizing Data Flow Between CRM and Meta00:27:00 - Enhancing Lead Quality Through Detailed Data Collection00:30:46 - Building a Sales Funnel with Meta: Step-by-Step00:33:38 - Navigating Lead Qualification and CRM Challenges00:36:30 - Practical Solutions for Lead Qualification Issues00:40:26 - Mastering Pixel Creation and Data Management00:48:23 - Exploring Meta's Lead Center and CRM Alternatives00:54:55 - Final Thoughts and Practical Implementation TipsLINKS AND RESOURCES:The 'Dune' Popcorn BucketThe ‘Dune’ Popcorn Bucket and the Golden Age of Movie MerchBREAKING Deadpool and Wolverine Popcorn Bucket Revealed by Ryan ReynoldsTikTokNewsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media CoverageJob well done. Aviation Gin Laughing ManThe Process | Aviation GinThe Vasectomy: Deadpool EditionThe Fibonacci SequenceThe Laziest Way to Get Qualified Leads on Meta with Lauren Petrullo