In this episode of TOP CMO, Ben Kaplan sits down with Peter Mullen, Chief Marketing Officer at Interactions, to explore the dynamic intersection of artificial intelligence and customer experience. As a seasoned leader in FinTech, CX SaaS, and ad tech, Peter brings a wealth of knowledge from his roles at Comcast, PayActive, and Netflix. They delve into the transformative impact of generative AI on marketing strategies and customer interactions, emphasizing the balance between AI-driven efficiency and authentic human connection. Discover how Interactions leverages AI to deliver seamless, white-glove customer experiences and learn practical insights for marketers navigating this rapidly evolving landscape. Tune in for a thought-provoking conversation on the future of AI in marketing and the importance of trust and authenticity in brand messaging.