In this episode of Chasing the Insights, I talk to sales and marketing expert Roger Martin. Roger talks to us about persuasion and influence...the power of tonality, pauses, and silence. Roger Martin has built a 30-year career in sales, marketing, and C-level leadership. He is the Co-Founder and CEO of two national franchise brands, RockBox Fitness and beem® Light Sauna, as well as various other businesses. Roger has led teams as large as 500 people, and knows the importance of clear and high impact communication. He has extensively studied human behavior, persuasion and influence, and the psychology of pricing. Roger has trained thousands of people on how to communicate more effectively and inspirationally.