28 min listen
CFO/CMO Series Ep#3, S&P Global
ratings:
Length:
33 minutes
Released:
Jun 30, 2024
Format:
Podcast episode
Description
The last episode in this series focuses on B2B. We talk with S&P Global's CFO, Grace Lee and CMO, Alice Cherry. In B2B, there’s a harsher reality for marketers. The conversations are more practical. There’s a tendency toward the short term, and a perceived difficulty in tracking KPIs and attribution evidence, which makes it FEEL more difficult to make the case for investment. Thanks to our series sponsor Analytic Partners, the global commercial analytics provider.
Released:
Jun 30, 2024
Format:
Podcast episode
Titles in the series (100)
Audi with Ben Shaw of BBH London by On Strategy Showcase