The X Games is the pinnacle event in action sports, and while it’s not what it once was, the new ownership group, MSP Sports Capital, plans to not only turn that around but make the X Games property bigger than ever. There’s a lot of excitement around the new regime and its plans, and the X Games media team invited me down to get my unbiased take on what X Games has turned into. As I do with all my events, I make sure to talk to athletes, legends, behind-the-scenes players, and more to uncover the future of X and give you insight into what X was like this year. Think everyone from X Games ownership to P-Rod, RWilly, Selema, and many more. X Games Show Notes: 14:00:  Jeff Moorad, Executive Chairman of the X Games and Principal of MSP Sports Capitol 18:00:  Ryan Williams 20:30:   Liquid Force: Since 95, Liquid Force has outperformed the competition and turned a sport into a lifestyle. Use the code POWELL15 for 15% off LF orders at LiquidForce.com Stanley:  Save 30% off at Stanley1913.com Using the code SNOW30 at checkout Best Day Brewing:  All of the flavor of your favorite IPA or Kolsch, without the alcohol, the calories and sugar. 23:30:  Ryan Dickerson, Sonic CMO 27:30:  Shaun Neff, Branding Legend, X Games Owner 30:00:  Rick Thorne, BMX Legend 34:00:  Mike Jaquet, Industry insider 38:30:  Elan Skis:  Over 75 years of innovation that makes you better. Peter Glenn Ski and Sports:  Over 60 years of getting you out there.  Outdoor Research:  Developed in the PNW to keep you dry in the wettest condition in the world 42:00:  Selema Masekela, Legendary Human 45:30:  Damon Way, Skate and Snow Legend 48:00:  Jack Mitrani, Pro Snowboarder, X Games Host 51:30:  Ryan Sheckler, Skate Legend 55:30:  Bucky Lasek, Skate Legend 58:00: Paul Rodriguez 61:00: Lenny Rivas, Skateboarder 63:00: Tom Van Steenbergen 67:00: Dylan Stark 69:00: Garrett Reynolds 73:00: Mitchie Brusco