Today, from the Forrester CX Summit North America in Nashville, we are thrilled to have AJ Joplin, Senior Analyst at Forrester, with us to discuss the crucial alignment of customer experience, digital experience, and marketing.

About AJ Joplin
AJ is the lead analyst for Forrester’s research on experience design (XD), design organizations, and design leadership. Helping XD and customer experience (CX) leaders develop and deliver on research-based strategy is AJ’s professional passion. She has observed that the most effective organizations combine clear purpose with the right people and leverage systems to clarify decision-making, prioritization, and workflows. AJ also has years of workshop facilitation experience in human-centered design and design thinking. Using her professional coaching skills, AJ bring clients through ambiguity and into alignment on what matters and what’s next.

Previous Work Experience
Prior to joining Forrester, AJ worked at USAA and IBM, scaling the design practice that organizations must develop in order to deliver amazing CX. As a result, AJ acquired great insight into best practices for how to align organizations to deliver customer-driven value.

Education
AJ holds a BS in business administration from Dallas Christian College and an MBA in product and marketing management from the University of Denver.

RESOURCES

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