In this week's episode, host Elin Horgan talks to Victoria Thomas, a freelance digital marketing specialist. Victoria, who focuses on SEO and Google Ads, discusses the importance of search engine optimisation (SEO) for small businesses. She explains that SEO is about enhancing a website's visibility on search engines like Google, which helps drive more traffic, improve user experience, and ultimately boost sales. Victoria also outlines seven key reasons why SEO is crucial, including understanding customer needs, building a stronger brand, and providing long-term success.   Victoria on linkedin Victoria's website Learn more about Jewellers Academy Watch this episode on YouTube Join the Jewellers Academy Facebook Group Find Jewellers Academy on Instagram and Facebook