In this episode of Chasing the Insights, I talk to marketing optimization guru Ayat Shukairy. Ayat talks to us about on Conversion Rate Optimization. Ayat Shukairy is a recognized expert on experimentation and marketing optimization. She is an in-demand speaker who has presented at marketing conferences throughout the world. With over 16 years of marketing experience, Ayat helps companies create websites fall in love with while increasing their online sales. Her clients include eBay, 3M, the Special Olympics, DISH Network, Discovery, and many more. Ayat is the co-author of “Conversion Optimization,” an Amazon.com best-selling book. Her book combines ground-breaking marketing research with powerful story-telling and case studies to demonstrate leveraging these principles to create highly converting websites.