How are granite climbing holds made? Are there benefits to training on rock? In this episode, I am joined by Mads Bulow Duus and Pawel Rogowski from Nature Climbing. We go behind the scenes on the origin story of their brand, the craftsmanship behind their beautiful products, how to build a successful brand, training and skin conditioning on granite hangboards, the future of climbing holds, and much more!Use Code ‘NUGGET’ for 20% Off ANY Nature Climbing Products! ▶︎ https://natureclimbing.com/Show Notes:  thenuggetclimbing.com/episodes/nature-climbingNuggets:(00:00:00) – Intro(00:02:08) – Banter(00:05:02) – My first experience with Nature holds(00:08:13) – Glass blowing & Nature’s origin story(00:10:56) – Early holds(00:12:28) – Mads’ climbing background(00:16:28) – Pawel’s marketing background(00:25:32) – How Mads & Pawel connected(00:27:15) – Mads’ dream(00:28:32) – Pawel’s career pivot(00:37:06) – Fixing the basics(00:43:51) – Scaling a handcrafted business(00:52:23) – Sustainability & respect(00:55:51) – Buying holds(00:58:33) – Who Nature is for(01:06:53) – Developing new products(01:09:27) – The Nature Circuit(01:10:48) – World Cup routes(01:12:43) – Their vision for Nature(01:17:56) – Their dream lifestyles(01:23:00) – Proudest of(01:28:42) – Elevator pitch(01:29:54) – Training on granite(01:33:39) – Discount code