While creating a profit is the ultimate goal of real estate investing, when you prioritize people, you can make positive ripple effects throughout the community. On this episode of Zen and the Art of Real Estate Investing, Jonathan interviews Loren Jacobs, co-founder of Arrows Capital Group in Nashville, Tennessee. Arrows Capital Group is committed to putting people at the forefront of investments and has a strategy designed to impact the communities it engages with. During Jonathan and Loren’s conversation, you’ll hear why there’s a stigma attached to real estate and the social impact it can have, why Loren prioritizes “paying it forward” before profit, and his early exposure to real estate through his family members who worked in the business. Loren explains how culture influences who a community attracts, how they switched from multifamily assets to assisted living facilities, and why people move out. Jonathan and Loren also cover the demographics and financials of investing in assisted living, overcoming the inefficiencies in a facility’s processes and systematizing operations, and what makes cash flow stronger in an assisted living facility versus traditional multifamily. You’ll also hear why the type of building used for assisted living doesn’t bode well for many other business plans, how to perform a supply-and-demand analysis on each property purchase, and where Loren purchases these properties. Finally, Loren shares why he keeps property management in-house for now, why you shouldn’t expect your first few deals to be monetary gains but educational, and how you can present yourself to successful investors to find a mentor. Real estate isn’t always about monetary gains, especially when you’re helping vulnerable populations. By prioritizing the community, Loren Jacobs discovered that profit often follows. In this episode, you will hear: The stigma attached to real estate and the social impact it can have Why Loren Jacobs prioritizes “paying it forward” before profit His exposure to real estate through his family working in the business and why he resisted becoming an agent The most exciting part of real estate for Loren and his wife How culture plays into who a community attracts The catalyst behind switching from multifamily assets to assisted living facilities Providing peace of mind to the loved ones of seniors who need assisted living The three reasons people move out of assisted living centers Some key things to look for in demographics and financials if you’re considering investing in assisted living Overcoming inefficiencies in an assisted living’s processes and systematizing operations What makes cash flow stronger in an assisted living facility versus a traditional multifamily The value of the building outside of its intended purpose and why it doesn’t bode well for many other business plans Performing a supply-and-demand analysis on each property Loren purchases Where Loren is purchasing assisted living facilities Why he keeps property management in-house for now The founding of Arrows Capital Group Viewing your first few deals as a “learning season” and getting ROI on that education Some steps you can take to find a mentor from someone successful in the space you want to be in Follow and Review: We’d love for you to follow us if you haven’t yet. Click that purple '+' in the top right corner of your Apple Podcasts app. We’d love it even more if you could drop a review or 5-star rating over on Apple Podcasts. Simply select “Ratings and Reviews” and “Write a Review” then a quick line with your favorite part of the episode. It only takes a second and it helps spread the word about the podcast. If you enjoyed this episode, we've created a PDF that has all of the key information for you from the episode. Just go to the episode page at https://zenandtheartofrealestateinvesting.com/podcast/151/ to download it. Supporting Resources: Arrows Capital Group - www.arrowscapitalgroup.com Loren Jacobs on Instagram - www.in