Dave is joined by Tas Bober, a B2B digital marketing strategist and top voice on LinkedIn. Tas shares her experience of growing to over 10k followers on LinkedIn, starting by just posting for fun — and how it grew into a thriving niche consulting business.Tas is an expert on landing pages and websites, and she helps marketing teams at companies like Calendly drive more pipeline.Tas and Dave cover:How she built her audience on LinkedIn and turned it into a niche consulting businessCreating problem-aware landing pages that convert and drive pipelineEvaluating overall marketing metrics rather than just channel-specific ROITimestamps(00:00) - - Intro

(06:51) - Getting Started Publishing on LinkedIn

(10:14) - - Niching Down on LinkedIn to Grow Faster

(12:00) - - Getting Laid Off and Going All In On Consulting

(15:32) - - The Power of Networking Calls

(18:15) - - Attracting More Targeted Clients by Niching Down

(21:30) - - Tailoring Landing Page Tactics for B2B and B2C Marketing

(28:56) - - Optimizing Landing Pages and Creative for Search Ads

(30:04) - - Utilizing Paid Traffic for B2B

(34:53) - - Measuring Success Beyond Just Conversions

(38:12) - - Making Landing Pages Customer Centric

(40:00) - - Why Founders Need to Be On Social Media

(42:31) - - Navigating Long Sales Cycles and Marketing Impact

(46:51) - - Attribution Should Align With How Buyers Buy

(48:59) - - Digital Ads and Landing Page Success

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