Send us a Text Message.Technology is easy only for salespeople who have never implemented a single software. Sales and marketing hype often cloud executives’ judgment, leading to catastrophic decisions from the get-go. The biggest factor is unrealistic expectations. But that’s not all. Issues such as politics and power struggles may throw off any model or estimate. The wisest thing any seasoned ERP veteran could recommend is to increase the estimates as much as possible, as one thing consistent with technology implementations is that there will be surprises.In today's episode, our guest, Eric Kimberling, discusses an expert witness story of an ERP implementation failure and the factors that led to it. He also shares why being realistic with expectations is the foundational step to succeed with large transformational initiatives. Finally, Sam and Eric debate how other similar transformation initiatives struggle and what executives need to know about succeeding with these initiatives.For more information on growth strategies for SMBs using ERP and digital transformation, visit our community at wbs.rocks or elevatiq.com. To ensure that you never miss an episode of the WBS podcast, subscribe on your favorite podcasting platform.