Robert Martinez, founder and CEO of Rockstar Capital, shares his journey in the multifamily real estate industry. He discusses how the company started and the challenges they faced, including the recession in 2008 and a management changeover. Martinez also talks about the advice he received from Grant Cardone and the lessons he learned from it.He emphasizes the importance of control and autonomy in the business and the need for organic growth. Martinez shares the story of a deal that went bad and how he handled the situation with transparency and communication with investors. He concludes by expressing his gratitude for the support of his team and investors. In this conversation, Roberto Martinez discusses his experience with bridge debt and the challenges he faced during the short-term debt period. He reflects on the importance of being a hands-on operator and the value of going through losses and setbacks. The conversation also touches on the future of Arbor and the opportunities in the real estate market. Roberto shares his strategies for resident retention and collections, emphasizing the need for self-management and aligning interests with the management team.The journey in the multifamily real estate industry is filled with challenges and learning opportunities.Control and autonomy are crucial in running a successful business.Organic growth allows for a more sustainable and manageable business model.Transparency and communication with investors are essential, especially during difficult times.Building a strong team and having the support of investors are key factors in overcoming challenges. Bridge debt is a common part of the value-add process in real estate investing, but it requires experienced operators to navigate successfully.Going through losses and setbacks can make you a better investor and operator in the long run.Self-management allows for more control and better decision-making in property management.Aligning interests with the management team is crucial for success and ensuring that everyone is working towards the same goals.The real estate market is cyclical, and there are opportunities to be found in times of uncertainty and market downturns.Sound Bites"Scale is great, but it doesn't have to be someone else's scale.""What's good for Grant may not be good for Robert and may not be good for Jake and Gino.""If you miss a payment, you surrender a lot of your rights as the borrower.""Bridge debt is part of the game. It's part of the value-add process.""Once we buried the body, we were able to move on and focus on the rest of us.""Bet on yourself at the end of the day."
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