Optimize your sales funnel with Mark’s five factors you ought to consider. Is the juice worth the squeeze?  In this episode Mark teaches how to recognize high-value customers and avoid resource drains.  How do you identify valuable leads? Mark provides five questions to answer before you pursue any prospect. 1. What’s the lifetime value of landing this account? 2. What’s the cost of customer acquisition?  3. What’s the strategic value of this customer? 4…….? 5……..? Listen in to learn!   ? New Book by Mark Hunter! Now Available: The Making of a Mind for Sales: 33 Strategies for Success Take the 33-Day Challenge, and Create the Mindset of a Top Performer with this sales journal.