In this episode of Millionaire University, Kirsten interviews Lou Rice, the co-founder of Strapsicle, who shares her journey of creating and marketing the world's most comfortable Kindle accessory. Lou discusses the challenges she faced, how she managed to balance a newborn and a startup during a lockdown, and the importance of having a strong brand identity. She details her use of influencer marketing and the shift from manual labor to outsourcing, providing valuable insights for future entrepreneurs. The episode covers the steps from idea conception to establishing a successful business and provides essential tips for anyone looking to start their own product ventures.   What We Talk About with Lou: + From Idea to Product: The Strapsicle Story + Marketing Strategies and Early Success + Scaling Up: Amazon and Beyond + Navigating Feedback and Continuous Improvement + The Journey of an Entrepreneur + Marketing Strategies for Success + Balancing Work and Family + Leveraging PR and Podcasts + Exploring Sales Channels + Hiring and Outsourcing + Financial Discipline and Growth + Transitioning from Side Hustle to CEO + The Role of 3PL in Scaling + Future Plans and Product Expansion + Avoiding Shiny Object Syndrome + Critical Skills for Founders   Resources from this Episode: Lou's Strapsicles: on Amazon - https://amzn.to/3VKAVwa   Thank you Lou! We'd like to give a shout-out to today's sponsor, Lou Rice and her company Strapsicle. To connect with Lou on LinkedIn click here.   Sign up for our FREE Business Course - over 300+ new business ideas, also includes the 7 Phases of a business, so you know where you are now and where you need to go next. You'll also get 7 of the most popular marketing strategies and 31 stay-on-track hacks that successful millionaires follow to grow and automate their businesses. Go to https://www.millionaireuniversity.com/training.   If you enjoyed this episode with Lou, let us know by clicking on any of the links below to send her a quick shout-out: Instagram, Twitter, Facebook, Youtube, TikTok and LinkedIn. We'd love to hear from you!   And if you want us to answer your business questions on an upcoming episode, drop us a line at support@millioinaireuniversity.com.   To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.