Most sales training on objections contradicts how normal people think and speak. Because, it suggests you tell someone they are wrong.   And what is the result of that? The opposite of the intended result: they become more defensive. And it feels sleazy for the person saying it.   In this episode Art gives the professional, conversational process to help lead someone through a process, so they will first be open to your ideas, and eventually change their mind, feeling like it is their idea.   And he offers a free objections masterclass at http://Smartcalling.training/objections