Mike is absent this week, leaving Chuck to call all the shots. He has made the entire staff wear cowboy hats until Mike returns.In this episode, Chuck Rocha is joined by a special guest, Kristian Ramos, a distinguished strategic communications expert with a deep understanding of Latino politics and representation. The two dive into the multi-layer enigma and that can only be described as, Latino Men... Well maybe not an enigma but certainly one of the most overlooked demographics in politics.Chuck and Kristian explore why Latino men are underperforming in voter turnout with Kristian blasting the Democratic Party's overly segmented approach, advocating for clear and powerful. He argues that political messages should be like Jurassic Park – simple, awe-inspiring, and universally understood – rather than overly detailed and disheartening like Schindler's List.Join us for a thought-provoking discussion that explores how to connect with Latino voters through compelling narratives and genuine engagement. Don't miss the insightful advice for young Latino professionals striving to make their mark in the political arena.Tune in to the Latino Vote, like, share, and spread the word!-Recorded June 27, 2024-In his groundbreaking new book, Mike Madrid delves into the pivotal role of Latino voters in shaping the future of American democracy. The Latino Century explores why the two major political parties have failed to connect with the second largest ethnic voting group in the nation—a group whose influence is only growing.Order your copy of The Latino Century with Simon & Schuster: Tinyurl.com/latinocenturyOrBuy the #1 New Release on Amazon.Don't forget to like, share, and subscribe for more episodes of The Latino Vote Podcast!Watch our episodes on YouTube: www.youtube.com/@thelatinovotepodcastFollow us on X (formerly Twitter): https://twitter.com/TheLatino_VoteVisit our website for the latest Latino Vote news and subscribe to our newsletter: latinos.voteIf you want more of our discussions and behind the scenes please join our Patreon (www.patreon.com/thelatinovote) for exclusive content and opportunities!