When I first started in this business, branding and online presence were not my strong suits. Over the years, though, I've come to realize how important it is to represent yourself well online... and after going through a massive website overhaul, I am even more attuned to how much work it takes to do that on a website!Enter KP and Jessie from Inkpot Creative. Today on the show, they are sharing some of their favorite tips for injecting that hard-to-define "you" into your website. They cover everything from visual branding elements to  building trust to storytelling tricks that can help potential clients feel like they know you before even getting on a call. I know website updates can feel daunting, but these small tweaks can make a big difference, so get out your notepads, and let's dive in. Links:Connect with KP and Jessie at their website - Ink Pot CreativeSign up for Strategy Sunday, Inkpot Creative®’s weekly email series that helps boundary-pushing creatives intentionally market to dreamy clients so easily it feels effortless.Follow Ink Pot Creative on InstagramReady to finally get consistent with your marketing? Join The Consistency Club for monthly made-for-you marketing delivered directly to your inboxResources: Listen to the Simple Sales Limited Series Podcast where Annemie teaches the 6 steps to running a profitable, sustainable photography business you love. Join the TCBTH Facebook Group - a supportive, business-focused group for photographers. Leave a review!