In this episode of Construction Genius Podcast, We take a close look into the mind behind yet another thriving industry expert, Michael Fortinberry, co-founder and COO at Protiv. Throughout the conversation, we discuss the connection between motivation and brain, communication and teamwork, the pillars of successful company culture, incentives and their impact on project schedules, the benefits of performance pay, and more. Michael Fortinberry is a New York businessman and entrepreneur who possesses years of experience in the construction industry and is an expert at incorporating modern technology into his commercial endeavors. Michael has always been fascinated with new technology, which led him to build Protiv in 2021. Protiv is a new payment platform inspired by the human potential that took three years of development and testing to reach this point. Before Protiv, Michael founded Sciovia, a technology-focused business consulting service for real estate and construction. In the first part of the conversation, Michael shares his knowledge and experience about the connection between motivation and the brain, explaining that when it works the right way, it can change behaviors and boost the quality of work over time. Then he explains the four pillars of a successful work culture: authenticity, people-centric culture, bi-directional communication, and caring about growth. In the next phase, we make sure you get a rough understanding of how incentives and overtime work are tied to the project schedule and the impact they have on staying on schedule. Furthermore, we talk about how performance pay can be an opportunity to make the field teams aware of the challenges of running a successful business.   EPISODE HIGHLIGHTS [04.11] To find a solution to a problem, you have to understand the problem first.  [07.00] The connection between motivation and brain. [11.14] The importance of clear communication and teamwork. [15.30] The four pillars of a good company culture. [18.00] Strategies to attract the best talent. [24.06] Building a culture where everyone cares about being successful on a project.  [29.07] Incentives, overtime, and how they affect a project schedule.  [33.29] Incentives and their impact.  [39.14] The importance of performance pay and the opportunities it creates.    TIPS AND TOOLS TO IMPLEMENT TODAY Try to understand the problem before trying to find a solution. Construction rework is costly, try your best to get it right the first time. Try to build a culture where your team cares about getting the work done. Be authentic to who you are as a company. Make your cultures centered around your people.   Are people problems eroding your company's profits? Discover proven strategies to lead, strategize, and sell effectively, ensuring your projects stay profitable. Elevate your construction business by purchasing Construction Genius: Effective, Hands-On, Practical, Simple, No-BS Leadership, Strategy, Sales, and Marketing Advice for Construction Companies today and turn your people problems into profit!: https://www.amazon.com/Construction-Genius-Effective-Hands-Leadership/dp/B0BHTRDY1T/ Is an executive or leader in your company struggling? Reach out to Eric to discuss how his transformative executive approach can help. Schedule a 10 minute call with Eric today to learn more: 10minuteswitheric.youcanbook.me   RESOURCES Connect with Michael LinkedIn - linkedin.com/in/michaelfortinberry/  Website - michaelfortinberry.org/                  michaelfortinberry.co/                 protiv.com/  Twitter - x.com/MFortinberryNYC