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    Are You Placing the Right Bets In Your AI Strategy?

    Are You Placing the Right Bets In Your AI Strategy?

    FromDecoding AI for Marketing

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    Are You Placing the Right Bets In Your AI Strategy?

    FromDecoding AI for Marketing

    ratings:
    Length:
    42 minutes
    Released:
    Jul 2, 2024
    Format:
    Podcast episode

    Description

    Jonathan Nelson, CEO of Omnicom Digital, works with clients at the world’s largest organizations to shape the future of marketing. He’s spent his career picking the winners: deciding which technologies to invest in to help his company get an edge in the increasingly competitive marketing landscape. In the AI space, he’s partly doing that by not putting all his eggs in one basket; instead, his company has partnered with major players like OpenAI, Microsoft, Google, and more. He explains why you need to be all in - but also be able to pull out as things shift in the weeks and months ahead. For Further Reading:Learn more about JonathanJonathan Nelson, CEO, Omnicom Digital converses with Neeta Nair of IMPACTInside the Omnicom-Flywheel merger with John Wren, Jonathan Nelson & Duncan Painter
    Listen on your favorite podcast app: https://pod.link/1715735755
    Released:
    Jul 2, 2024
    Format:
    Podcast episode

    Titles in the series (20)

    Many speculate that marketing is the business realm poised to be fundamentally reshaped by Artificial Intelligence. However, the pressing issue is the prevalent lack of technical acumen and basic AI understanding among many marketers. Decoding AI for Marketing (DAM) aims to mend this informational void, delivering insights for the technically adept and beginners alike. We demystify AI’s intricacies and furnish hands-on, applicable marketing approaches from those leading the charge. DAM will host profound conversations with top marketers and foremost AI experts, all endeavoring to decipher AI’s potential to amplify marketing’s significance and influence, and presumably, their own efficacy and organizational productivity. It’s going to be a whole new world, but not one without serious risks. Your hosts are the well-respected international marketing & AI experts Greg Stuart (CEO, Author, Investor, Speaker) and Rex Briggs (Founder/CEO, Inventor, Author, Speaker). Brought to you by MMA Global, the non-profit industry body ‘architecting a new future of marketing’ for the world’s smartest CMOs.