When it comes to messaging, there are 4 main areas I like to focus on: educational (what to do), thought reversal (shifting perspectives), self-identifying (so your audience is thinking, OMG, that’s me!), and the fourth and the most overlooked of them all is connection content.   Ready to learn why and how to connect with your people on a deeper level, which ultimately leads to more sales? Listen to this episode of the New Generation Entrepreneur podcast and discover what to overcome so you rarely struggle with your messaging, what to lean into talking about and what to avoid in your content, how to show up authentically online, and messaging examples of what’s connected with my audience, what has not, and how I deal with it. Authentic connection will help you take your business to the next level and in this episode, you’ll discover how to build connection in your content.   This will help you break through some of your fears, and I can’t wait to hear your thoughts!   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show.   Find me on: IG: @iambrandonlucero Facebook: https://www.facebook.com/IAmBrandonLucero Website: https://www.brandonlucero.com