PODCAST: Tom Gargiulo, Chief Marketing Officer for BODYARMOR sports drink joins us for a conversation on Sports Business Radio. The sports beverage marketplace is a crowded one. Learn how through deals with the NHL, U.S. Soccer, Carrie Underwood, Ronald Acuna Jr., Sabrina Ionescu, Mike Trout and other influencers, BODYARMOR is standing out in the crowd. The late Kobe Bryant was a lead investor when BODYARMOR first launched and we will hear how the Mamba Mentality is still a driving force for BODYARMOR today. Coca-Cola purchased BODYARMOR in 2021, so we learn how that has helped with distribution and general awareness. 
Also on our show this week, we discuss #NBA Free Agency, the Boston Celtics being put up for sale and the NFL being found guilty of breaking antitrust laws in its distribution of out-of-market Sunday afternoon games on the “Sunday Ticket” premium subscription service.
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This week’s edition of Sports Business Radio is presented by Matsing (www.matsing.com). Matsing’s antennas are deployed in over 100 venues globally, including 50% of NFL venues, 35% of NBA and NHL arenas, several F1 race tracks and even at the upcoming 2024 Olympics in Paris. Venues such as AT&T Stadium (home of the Dallas Cowboys), Alegiant Stadium (home of the Las Vegas Raiders and Super Bowl LVIII) and Amalie Arena (home of the Tampa Bay Lightning) all have Matsing’s innovative lens antennas.
For more information on how Matsing can help your venue, visit www.matsing.com or email Tracy Salazar at Tracysalazar@matsing.com.
Matsing is the Exclusive Antenna Partner of Sports Business Radio
#BODYARMOR #SportsDrink #NBA #NFL 
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