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How to Make a Summer Shandy Work Year-Round

How to Make a Summer Shandy Work Year-Round

FromBrewbound Podcast


How to Make a Summer Shandy Work Year-Round

FromBrewbound Podcast

ratings:
Length:
41 minutes
Released:
Jul 2, 2024
Format:
Podcast episode

Description

Molson Coors-owned Leinenkugel’s is making its flagship Summer Shandy a year-round offering. Leinenkugel’s president Tony Bugher and John Leinenkugel discuss why the move represents the company getting out of its own way, how big the brand is for its business and how they plan to support the brand in the colder months.   But first, ReserveBar CEO Derrick Correia offers thoughts on the post-Drizly state of e-commerce and how bev-alc companies can win in the digital sphere.
Released:
Jul 2, 2024
Format:
Podcast episode

Titles in the series (100)

The Brewbound Podcast is an extension of Brewbound’s leading B2B beer industry reporting, featuring interviews with beer industry executives and entrepreneurs, along with highlights and commentary from the weekly news. New episodes are released every Thursday. Send comments and suggestions to podcast@brewbound.com.