50 min listen
How to Make a Summer Shandy Work Year-Round
ratings:
Length:
41 minutes
Released:
Jul 2, 2024
Format:
Podcast episode
Description
Molson Coors-owned Leinenkugel’s is making its flagship Summer Shandy a year-round offering. Leinenkugel’s president Tony Bugher and John Leinenkugel discuss why the move represents the company getting out of its own way, how big the brand is for its business and how they plan to support the brand in the colder months. But first, ReserveBar CEO Derrick Correia offers thoughts on the post-Drizly state of e-commerce and how bev-alc companies can win in the digital sphere.
Released:
Jul 2, 2024
Format:
Podcast episode
Titles in the series (100)
Episode 001: Dan Kenary: In the inaugural episode of the Brewbound Podcast, Dan Kenary, the co-founder of Boston-based Mass Bay Brewing Company (Harpoon Brewery), joins Brewbound editor Chris Furnari in a discussion on the state of the beer industry. by Brewbound Podcast