ESTO is August 11-13 in Columbus, Ohio, and this year's theme is "Ignite Your Spark." Mark is joined by Aimee Misako Gabel and Angie Briggs for a first look at this year's convention, advice for first-time attendees, and tips for maximizing your stay. We also hear from Jody Raida about the upcoming GoUSA TV Storytelling Awards and how destinations can still participate before the deadline to enter.

Aimee Misako Gabel is Senior Vice President for Events and Education at U.S. Travel Association.
Angie Briggs is Vice President of Destination Engagement at U.S. Travel Association.
Jody Raida is a Content Consultant for GoUSA TV.