How do you host your online summit or conference? Can you use a summit for list building and see more success in your business? We find out from our friend Fifi Mason, who's been running successful summits about personal branding for introverts for nearly 5 years.Here are some awesome strategies and tips to make summits as successful and stress-free as they can be.Let's go!SOME EPISODE HIGHLIGHTS: (1:16) Check out our sponsor Zerobounce! (1:47) Who is Fifi Mason and what is an online summit? (4:29) Why run a summit? (8:30) Behind the scenes of organising a summit. (13:37) Tip 1: Give yourself at least 90 days to plan and organise your summit. (16:04) Tip 2: Narrow your niche. (18:10) Tip 3: Choose your speakers strategically. (22:14) Tip 4: Make use of your existing tech first. (27:46) Tip 5: Pre-record the sessions. (30:53) Subject line of the week with Fifi Mason.[podcast_subscribe id="7224"]Who is Fifi Mason and what is an online summit?Fifi helps introverted coaches and business owners who struggle to be visible and be the face of their business. She supports her clients in finding ways to work with their energy and personality, as not everyone with a personal brand needs to have an outgoing, gregarious personality to be successful.The type of summits Fifi runs are pre-recorded five-day free events featuring multiple speakers. The sessions go out at set times, and attendees have 24 hours to watch the replays for free. After that, they can upgrade to an all-access pass, which allows them to watch all the recordings (and other content) after the initial 24 hours. A summit could be shorter or longer and a mixture of pre-recorded and live sessions - you (the host) get to decide how you want to run it. But this is the format Fifi has experience of.Why run a summit? An online summit is great for list building as your speakers and affiliate partners will promote the summit for you. Attendees will become warm leads for your business, so good money can be made from summits. Here's how summits are a 'win' for everyone:Attendees get high value for free and without the need to purchase anything if they can't afford to pay for content or training just yet.The speakers can become affiliates and earn an affiliate fee if they bring people from their audiences to the summit. Fifi also asks her speakers to offer a free giveaway to attendees, which means people can sign up for the speakers' email lists.As for the host, it’s a great opportunity to make new connections and build authority by hosting an event with incredible speakers and grow their email list by being exposed to the speakers' audiences. The host also makes money from the sales of the All Access Pass and anything extra they might want to offer.No one is getting the short end of the stick - everyone who participates in the summit gets something out of it. All in all, a summit is a great way to build rapport with other speakers and with your audience and to convert people into customers.Behind the scenes of organising a summitFifi says that organising her first summit felt daunting, especially when she realised how many tasks were needed. But her biggest barrier was the idea of interviewing speakers, as she'd never done that before. The speakers she wanted to invite were respected in the industry and had made a name for themselves - she almost felt there was a status gap there. And at first, that stopped Fifi from approaching people.But during the lockdown, Fifi decided to go ahead and organise her first summit - everyone was online, so it felt like the perfect opportunity to reach people. As...