In episode 67 of the Maffeo Drinks Podcast, host Chris Maffeo continues his conversation with Mikko Koskinen, co-founder of Kyrö Distillery, from the previous episode.
They discuss the integration of food and drink culture in society, the challenges of building a brand, and exporting distillery products.
Mikko shares his insights on market dynamics, cultural references, and the importance of personal involvement in brand growth.
The discussion also emphasizes the significance of long-term planning and adaptability in the spirits industry.

00:00 Introduction and Episode Overview
00:23 Cultural Integration of Food and Drink
01:41 Nordic Whiskey and Food Culture
03:49 Export Strategies and Market Penetration
07:44 Challenges in Distribution and Brand Building
12:09 Importance of Local Knowledge and Experimentation
18:17 Entrepreneurial Insights and Personal Stories
35:53 Conclusion and Final Thoughts