On this episode, Tom Williams, Chief Experience Officer at Discount Tire, shares his journey from a part-time tire technician to a leadership role. He emphasizes the importance of empowering employees and listening to their ideas. Plus, he explains how Discount Tire prioritizes the customer experience by introducing innovative concepts and technology.Key Takeaways:Empowering employees and listening to their ideas leads to great choices and better customer experiences.How Discount Tire prioritizes the customer experience Ways Discount Tire uses technology to empower and educate consumers in their tire-buying process.Why Discount Tires evaluates success based on whether they are building dreams for their people and generating profits to invest in their vision for the future.Starting with empathy is key when designing customer experiences.–How can you bring all your disconnected, enterprise data into Salesforce to deliver a 360-degree view of your customer? The answer is Data Cloud. With more than 200 implementations completed globally, the leading Salesforce experts from Professional Services can help you realize value quickly with Data Cloud. To learn more, visit salesforce.com/products/data to learn more. Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.