This is the 3rd episode of a five-part series on The Daily Coffee Pro by Map It Forward Podcast, hosted by Map It Forward founder, Lee Safar.Our Guest on the podcast this week is George Howell founder of George Howell Coffee, Coffee Connection and co-founder of Cup of Excellence. In this series, given George is a founder of the specialty coffee industry, we're exploring "The Coffee Industry According To George Howell" for a second year in a row. We traverse many different aspects of the industry in this series and try to explore how we got here, where we're at, and where we think it's going.In this episode of The Daily Coffee Pro by Map It Forward, Lee and George discuss the critical role coffee varieties play in the current coffee industry crisis. They dive into challenges like disease resistance, maintaining flavor profiles, and economic pressures faced by coffee farmers. The episode highlights notable varieties such as SL 28, Pink Bourbon, and the H1 hybrid, and explores innovative solutions, including regenerative agriculture. Additionally, the conversation touches on the impact of climate change and market dynamics on coffee production.00:00 Introduction to Coffee Varieties00:20 Sponsor Message: Become a Coffee Consultant00:59 Exploring the Role of Coffee Varieties in the Industry01:56 Challenges Facing Traditional Coffee Varieties04:01 Innovative Coffee Hybrids and Their Impact07:11 The Fascination with Pink Bourbon08:29 Economic Pressures on Coffee Farmers10:29 The Future of Coffee Varieties15:24 Conclusion and Upcoming Topics16:26 Closing Remarks and Call to Action Connect with George Howell and George Howell Coffee here: https://www.linkedin.com/in/george-howell-95646b2/https://www.instagram.com/ghowellcoffee/https://georgehowellcoffee.com/••••••••••••••••••••••••••••••••? This episode is brought to you by Map It Forward's revised on-demand online workshop "It's Time to Become a Coffee Consultant" available now on our website with additional new bonus material including the coffee consultant career map. Get more details on how you can create an alternative revenue stream today at https://mapitforward.coffee/workshops••••••••••••••••••••••••••••••••?Support this podcast, watch this episode without sponsor messages by becoming a paid member of this youtube channel or joining our community on our Patreon here: https://www.patreon.com/mapitforward••••••••••••••••••••••••••••••••? Looking for a consultant for your coffee business? Contact us here: https://mapitforward.coffee/consulting••••••••••••••••••••••••••••••••? Want to become a coffee consultant? Start your learning journey here: https://mapitforward.coffee/workshops••••••••••••••••••••••••••••••••? Check out the audio version of our podcast here:Apple Podcasts: https://apple.co/3LgSXioSpotify: https://spoti.fi/34ILPusGoogle Podcasts: https://bit.ly/34mzcVVStitcher: https://bit.ly/3J2sOSg••••••••••••••••••••••••••••••••? Watch the podcast on Youtube: https://bit.ly/3ouyFYW••••••••••••••••••••••••••••••••Connect with us:? email: support @ mapitforward.org? Website https://mapitforward.coffee/contact? Instagram: https://www.instagram.com/mapitforward.coffee/? Join our mailing list: https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••