In this episode we spoke with a well-known automotive entrepreneur creating disruptions in the technological and training sectors of the dealership – Marco Schnabl. Discover the need he saw in automotive when he worked to create automotiveMastermind and RockED, and what led him to join the industry in the United States after living and working in Germany’s motor world.

In this episode you’ll hear:

Differences in the German automotive industry vs. American
What drove Marco’s entrepreneurial spirit to launch various companies
Biggest lessons learned and the importance of people supporting your endeavors
What need he saw before starting automotiveMastermind and RockED


Marco Schnabl is a German-American entrepreneur with deep roots in the automotive industry. Following in his father’s footsteps, Schnabl joined Mercedes-Benz in 2003, working both in Germany and at its flagship location in New York City. His intricate understanding of the industry sparked the idea to transform the traditional automotive retail process. In 2013 Schnabl co-founded automotiveMastermind, the leading provider of predictive analytics and marketing automation technology for the automotive industry.

In 2017 automotiveMastermind was acquired by IHS Markit (now S&P Global). After successfully growing and integrating the businesses, Schnabl left Mastermind in September 2022, focusing on new ventures in the automotive tech space. Together with a team of technology and industry leaders he now serves as the Executive Chairman for The RockED Company, a disruptor of traditional learning and education in the automotive vertical.

For more about Marco, visit his LinkedIn.

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