BreezeDoc, is a Docusign alternative that we just launched. If you hate paying a monthly subscription just to get documents signed, go to BreezeDoc.com and get a lifetime deal, pay one low price and use it forever.    In this week's episode, I'm chatting with our very own David Kelly, who oversees our Originals Team releases at AppSumo. We’re going into the belly of the beast to see the guts and glory of developing a product we're incredibly proud of, BreezeDoc. David and I discuss the challenges we faced, the strategies we employed, and the excitement of bringing BreezeDoc to life.   In this episode, you’ll enjoy 3 BIG things: The obstacles faced during the creation of a competitive product. What a difference incorporating user feedback into the user interface can make How to make a product stand out from the rest   All these plus a bunch more ear nuggets along the way. If you enjoyed this episode and want to hear more about our favorite tools at Appsumo go back a few weeks ago where we show you all the tools we use to run a $100 million company that’s episode 358 in this feed