The Proximity Revolution: Transforming Industries and Daily Life   In this episode, we delve into the proximity revolution with authors Rob C. Wolcott and Kaihan Krippendorff. The discussion centers on how digital technologies are expediting the production and delivery of customized products, services, and experiences, vastly transforming industries from agriculture to healthcare. The concept of 'proximity' shows promise in improving sustainability, optimizing supply chains, and enhancing customer personalization through innovations like vertical farming and on-demand 3D printing.    The conversation also explores the strategic implications of this shift for businesses, highlighting the importance of visionary thinking and practical applications. Tune in to discover how proximity is poised to reshape our world and what leaders can do to navigate these changes effectively.   00:00 Introduction to the Proximity Revolution 01:02 Meet the Authors: Rob C. Wolcott and Kaihan Krippendorff 02:25 Defining Proximity: Anything, Anywhere, Anytime 03:28 Real-World Examples: Coca Cola Freestyle and Vertical Farms 06:09 Proximity in Agriculture: From Dubai to Your Dinner Table 09:52 The Role of Technology in Proximity 11:15 Proximity in Food Supply Chains: Efficiency and Sustainability 12:50 Innovative Solutions: Haier's Peking Duck Challenge 16:34 Moment of Use and Controlled Environment Agriculture 22:54 Case Study: Interstellar Lab and Growing Food on Mars 26:38 Why Proximity? The Drivers Behind the Trend 27:00 The Shift in Global Conditions and Technology 28:04 The Rise of Small Footprint Production 28:42 Digital Proximity and Generative AI 29:28 Geopolitical and Climate Drivers 30:16 The Digital Customer and Predictive Analytics 30:53 Domino's Pizza: A Case Study in Proximity 33:26 Healthcare Revolution: Medicines on Demand 34:52 On Demand Pharmaceuticals: A Game Changer 37:37 Future of Healthcare: Predictive Monitoring 42:53 Proximity Strategies for Businesses 49:01 Investing in Proximity Innovations 51:09 Conclusion and Where to Find More 52:09 Bonus Episode on Proximity in Action with Dr Ian McCabe