Brought to you by Perform Better Check out the latest sale at PerformBetter.com Highlights of Episode 384 Hit the Gym with a Strength Coach Mark Fisher, co-founder at Business for Unicorns and Mark Fisher Fitness, author "Little Book of Gym Marketing Secrets" We spoke about: Main parts of The Little Book of Gym Marketing Secrets Core Marketing Tools Lead Generation Systems Lead Nurture Systems Lead Conversion Systems The Long Tail Game The Client Avatar Demographics vs. Psychographics The Front End offer- what is it and how to optimize it The first place to start with your marketing services Should new gyms do paid advertising  much more Get a free digital copy of Mark's new book:   The StrengthCoach.com Coaches Corner with Coach Boyle We spoke about: Problems with "Fitness Testing" "Change is good, just don't change everything" We are in the life changing business   "Maximizing the Member Experience"  Brought to you by Naamly NO SEGMENT THIS WEEK Naamly is the member experience platform for modern training gyms - It puts all of your communication with your members in one place, allowing you to keep track of that communication, so important for retention.  Get the Exclusive Naamly Fitness Business Boost Bundle BOOST #1 - Checklist: 51 Ways to acquire clients WITHOUT running ads. Use these to Increase your revenue. BOOST #2 - Cheatsheet: 12 Places to look to hire STAR Trainers. Recruiting will no longer be a challenge! BOOST #3 - Guide:9 Secrets to Increase Your Retention.Focus on these to grow consistent profitability. Click here to get the Bundle Thanks for Listening!