Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    The Business Card Booster: Nitty Gritty Marketing, #2
    Special Offers: The What, When, Why and How: Nitty Gritty Marketing
    Starting My Own Business: My Name, Logo and Slogan: Nitty Gritty Marketing, #1
    Ebook series4 titles

    Nitty Gritty Marketing Series

    By Neville Sherriff

    ()

    About this series


    Implemented by enterprizes of all sizes and types, this vastly underrated marketing tool should be an integral part of any marketing plan. It possesses huge potential to help achieve sales and marketing goals, but if not thought through and structured correctly can work against us.

    Gift Vouchers: Everything you need to know but never thought to ask reveals in concise and practical terms how to evaluate the options available to the SME and how to achieve even more than just the desired result.

    It teaches:

     

    • The difference between Gift and Discount Vouchers
    • The true value of a gift voucher
    • Who can use them
    • The value keeps multiplying
    • Opportunities galore
    • The many ways to use vouchers
    • How to promote your vouchers
    • Tips and Tricks
    • Voucher formats
    • Where to get ideas

    If your business is making use of Gift Vouchers or considering implementing this tool, then this guide is for you.

    LanguageEnglish
    PublisherNeville Sherriff
    Release dateJun 23, 2019
    The Business Card Booster: Nitty Gritty Marketing, #2
    Special Offers: The What, When, Why and How: Nitty Gritty Marketing
    Starting My Own Business: My Name, Logo and Slogan: Nitty Gritty Marketing, #1

    Titles in the series (4)

    • 1

      Starting My Own Business: My Name, Logo and Slogan: Nitty Gritty Marketing, #1
      Starting My Own Business: My Name, Logo and Slogan: Nitty Gritty Marketing, #1

      Starting My Own Business: My Name, Logo and Slogan: Nitty Gritty Marketing, #1

      Neville Sherriff
      0 ratings
      0 ratings

      The perfect guide for those about to embark on starting their own business or for those who feel their company name and logo is not working the way it should. Starting my Business: My Name, Logo & Slogan provides all the information you need to consider when it comes to these three elements of your new enterprise. Making the wrong choices at the start cannot easily be rectified, and this guide gives all the necessary pointers that can save you a great deal of marketing expense at a later stage. It covers aspects such as:  •   Knowing the difference between Branding and Corporate Identity  •   The types of business names one should consider  •   Do's and Dont's when considering a name  •   Elements of a logo  •   Who should design your logo?  •   What colours should represent your company?  •  What is a slogan and should you have one?  •   What type of artwork must you get from designers or printers? Practical and concise advice for the serious SME owner.

      The perfect guide for those about to embark on starting their own business or for those who feel their company name and logo is not working the way it should. Starting my Business: My Name, Logo & Slogan provides all the information you need to consider when it comes to these three elements of your new enterprise. Making the wrong choices at the start cannot easily be rectified, and this guide gives all the necessary pointers that can save you a great deal of marketing expense at a later stage. It covers aspects such as:  •   Knowing the difference between Branding and Corporate Identity  •   The types of business names one should consider  •   Do's and Dont's when considering a name  •   Elements of a logo  •   Who should design your logo?  •   What colours should represent your company?  •  What is a slogan and should you have one?  •   What type of artwork must you get from designers or printers? Practical and concise advice for the serious SME owner.

    • 2

      The Business Card Booster: Nitty Gritty Marketing, #2
      The Business Card Booster: Nitty Gritty Marketing, #2

      The Business Card Booster: Nitty Gritty Marketing, #2

      Neville Sherriff
      0 ratings
      0 ratings

      The Business Card Booster is a practical guide that can help anyone make their business cards work more effectively. From planning what must be included on your card to getting it distributed as widely as possible, this book is suitable for any size of company and an essential guide for graphic designers and print shops. Still more topics include printing options, traditional vs online printing, when to use a photo on a card, what to print on the rear and how to use colour effectively. Business card etiquette - both in routine card hand-out situations as well when traveling abroad – are also covered.

      The Business Card Booster is a practical guide that can help anyone make their business cards work more effectively. From planning what must be included on your card to getting it distributed as widely as possible, this book is suitable for any size of company and an essential guide for graphic designers and print shops. Still more topics include printing options, traditional vs online printing, when to use a photo on a card, what to print on the rear and how to use colour effectively. Business card etiquette - both in routine card hand-out situations as well when traveling abroad – are also covered.

    • Special Offers: The What, When, Why and How: Nitty Gritty Marketing
      Special Offers: The What, When, Why and How: Nitty Gritty Marketing

      Special Offers: The What, When, Why and How: Nitty Gritty Marketing

      Neville Sherriff
      0 ratings
      0 ratings

      Almost every retail business will at some stage implement special offers as a marketing tool. This practical and concise guide shows what needs to be considered if you want such specials to be truly successful. What are the goals, what type of offer will work best in acheving them? Special Offers: The What, When, Why and How demonstrates that it's not as simple as merely offering a discount and hoping for results. It covers: Why Special Offers are such a powerful marketing tool Setting Goals The Negatives Formulating for Prospects vs Existing Clients The Structure of offers Tips and Types Occassion-based Offers Promoting your Offers

      Almost every retail business will at some stage implement special offers as a marketing tool. This practical and concise guide shows what needs to be considered if you want such specials to be truly successful. What are the goals, what type of offer will work best in acheving them? Special Offers: The What, When, Why and How demonstrates that it's not as simple as merely offering a discount and hoping for results. It covers: Why Special Offers are such a powerful marketing tool Setting Goals The Negatives Formulating for Prospects vs Existing Clients The Structure of offers Tips and Types Occassion-based Offers Promoting your Offers

    • Gift Vouchers: Everything You Need to Know but Never Thought to Ask: Nitty Gritty Marketing
      Gift Vouchers: Everything You Need to Know but Never Thought to Ask: Nitty Gritty Marketing

      Gift Vouchers: Everything You Need to Know but Never Thought to Ask: Nitty Gritty Marketing

      Neville Sherriff
      0 ratings
      0 ratings

      Implemented by enterprizes of all sizes and types, this vastly underrated marketing tool should be an integral part of any marketing plan. It possesses huge potential to help achieve sales and marketing goals, but if not thought through and structured correctly can work against us. Gift Vouchers: Everything you need to know but never thought to ask reveals in concise and practical terms how to evaluate the options available to the SME and how to achieve even more than just the desired result. It teaches:   The difference between Gift and Discount Vouchers The true value of a gift voucher Who can use them The value keeps multiplying Opportunities galore The many ways to use vouchers How to promote your vouchers Tips and Tricks Voucher formats Where to get ideas If your business is making use of Gift Vouchers or considering implementing this tool, then this guide is for you.

      Implemented by enterprizes of all sizes and types, this vastly underrated marketing tool should be an integral part of any marketing plan. It possesses huge potential to help achieve sales and marketing goals, but if not thought through and structured correctly can work against us. Gift Vouchers: Everything you need to know but never thought to ask reveals in concise and practical terms how to evaluate the options available to the SME and how to achieve even more than just the desired result. It teaches:   The difference between Gift and Discount Vouchers The true value of a gift voucher Who can use them The value keeps multiplying Opportunities galore The many ways to use vouchers How to promote your vouchers Tips and Tricks Voucher formats Where to get ideas If your business is making use of Gift Vouchers or considering implementing this tool, then this guide is for you.

    Author

    Neville Sherriff

    Neville Sherriff has been involved in marketing – specifically marketing communications – for most of his working life. As Dealer Marketing Manager for a large motor corporation, he was responsible for retail advertising, sales incentives, marketing programs, retail publicity & promotions for over 300 franchised dealerships. Neville's Nitty Gritty Marketing Series provides the Small and Medium Enterprise with practical, easy to grasp guides on making marketing more effective. With minimal theory, they are more of a how-to guide focusing on the many valuable tools available to entrepreneurs.

    Read more from Neville Sherriff

    Related to Nitty Gritty Marketing

    Related ebooks

    Small Business & Entrepreneurs For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      Faith at Work

      Mar 1, 2023

      Ken Blanchard and I have shared the platform at a training industry conference a dozen times over the years. The topic is always the same: faith at work. More than 1,000 people joined us one afternoon after a full day of other events. During my part

      2 min read

    • Article

      The Power of Sharing

      Mar 1, 2023

      Here at Odin Leather Goods, we’d like to think that we’ve built a great brand around a few simple principles: • Share Everything - To grow your community and influence and thereby, your business.• Don’t Compete - Itʼs a miserable life chasing others.

      3 min read

    • Article

      Don’t Compete

      May 1, 2023

      In the last edition, I shared my thoughts on the power and value of sharing your knowledge and expertise with those around you. Sharing was the first of three principles we work very hard to promote here at Odin Leather Goods. Here’s a quick reminder

      4 min read

    Related categories

    Reviews for Nitty Gritty Marketing

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words