About this series
Sales Mixology: Why the Most Potent Sales and Customer Experiences Follow a Recipe for Success is a must-read for anyone who is customer-facing, especially those in retail and hospitality. It illustrates every nuance of the potent sales and customer experience – from why sensory details matter to how human connection is created, to practical scripts for asking the right questions when talking to customers. Sales Mixology is the second book in the Shock Your Potential series by leadership and sales expert Michael Sherlock. Written in story format, this book illustrates how the customer experience is the new differentiator in business.
We follow Jane Smith, a primary character in Ms. Sherlock's first book Tell Me More: How to Ask the Right Questions and Get the Most Out of Your Employees, through her customer experience journey. Jane serves as a keen observer through a variety of experiences while traveling in Belfast, Northern Ireland, providing examples that highlight opportunities for connection between brands and the customers they serve, through numerous business mediums in various industries.
"Sales Mixology strikes the right chords and delivers the expert skills to create a cocktail of new approaches to your company or team culture. Read it responsibly: with haste and repeatedly!" -- Michael Dahan, Founder of Retail Answers Consulting
The heart of the book's message is distilled into the BLEND strategy, a five-part methodology that arms employees and leaders with actionable ideas for delivering enhanced sales and customer experiences. The reader will find immediate relatability in their personal and professional lives. When you learn to "BLEND," you learn to create value for customers that is repeatable, that sparks loyalty, and that drives profitability.
What does it mean to BLEND? When planning and delivering customer experiences, you must:
B — Be Immediately and Fully Present
L — Listen with Your Ears AND Your Eyes
E — Ensure That You Have Asked All the Right Questions
N — Never Let Your Customer Feel like a Number
D — Deliver an Exceptional Customer Experience (Being Mindful of Financial Return)
When it comes to outstanding customer experiences, Sales Mixology teaches you:
•How it's done
•Why it matters
•Who to emulate
Join Jane Smith, this business book's relatable and insightful protagonist, as she learns that the right BLEND of sales strategies will create positive, productive and profitable workplaces.
After reading this book, you'll never settle for mediocre customer experiences again – as a consumer or as someone who delivers those experiences.
With a use-it-now BLEND Workbook, a sneak peek of Michael Sherlock's next book, and a foreword by retail expert Michael Dahan.
Titles in the series (2)
- Tell Me More: How to Ask the Right Questions and Get the Most Out of Your Employees: The Shock Your Potential Series, #1
1
Tell Me More: How to Ask the Right Questions and Get the Most Out of Your Employees is a leadership book designed to help leaders of all levels to embrace a simple system of Listen, Learn and Lead. Unlike academic "how-to" business books, Tell Me More is written in story format, taking readers on an adventure in which serious business issues are explored in fun, relatable and memorable ways. The story is told through the eyes of fictional character Maria Sanchez, CEO of a large vision care and eyeglass company. Introduced to the Listen, Learn and Lead strategy, she uses this framework to help her company and employees move through a company restructure. It's not easy to change the way you think, act and react, unless or until you are willing to change your vision or your philosophy about what truly works when collaborating with colleagues. The concepts outlined and demonstrated -- through relatable stories and entertaining dialogue – in this 2nd Edition of Michael Sherlock's Tell Me More are simple, yet poignant. Readers will learn to embrace active listening, using the information gleaned while listening to dissect (or "unpack") an issue. Armed with that information, they can then use the strategy further to facilitate solutions that empower their employees. Leaders of all backgrounds and in all industries will find Tell Me More's characters and challenges to be timeless, and will discover that the communications and leadership strategies can be employed immediately, to reap significant results. Join Maria and her team on a journey that proves that if you ask the right questions, you can truly get the most out of your employees. Tell Me More is Volume 1 in The Shock Your Potential Series. Be sure to also check out Sales Mixology: Why the Most Potent Sales and Customer Experiences Follow a Recipe for Success by Michael Sherlock. Revised and expanded. With a foreword by Colonel (Retired) Rob Campbell, author of It's Personal, Not Personnel: Leadership Lessons for the Battlefield and the Board Room.
- Sales Mixology - Why the Most Potent Sales and Customer Experiences Follow a Recipe for Success: The Shock Your Potential Series, #2
2
Sales Mixology: Why the Most Potent Sales and Customer Experiences Follow a Recipe for Success is a must-read for anyone who is customer-facing, especially those in retail and hospitality. It illustrates every nuance of the potent sales and customer experience – from why sensory details matter to how human connection is created, to practical scripts for asking the right questions when talking to customers. Sales Mixology is the second book in the Shock Your Potential series by leadership and sales expert Michael Sherlock. Written in story format, this book illustrates how the customer experience is the new differentiator in business. We follow Jane Smith, a primary character in Ms. Sherlock's first book Tell Me More: How to Ask the Right Questions and Get the Most Out of Your Employees, through her customer experience journey. Jane serves as a keen observer through a variety of experiences while traveling in Belfast, Northern Ireland, providing examples that highlight opportunities for connection between brands and the customers they serve, through numerous business mediums in various industries. "Sales Mixology strikes the right chords and delivers the expert skills to create a cocktail of new approaches to your company or team culture. Read it responsibly: with haste and repeatedly!" -- Michael Dahan, Founder of Retail Answers Consulting The heart of the book's message is distilled into the BLEND strategy, a five-part methodology that arms employees and leaders with actionable ideas for delivering enhanced sales and customer experiences. The reader will find immediate relatability in their personal and professional lives. When you learn to "BLEND," you learn to create value for customers that is repeatable, that sparks loyalty, and that drives profitability. What does it mean to BLEND? When planning and delivering customer experiences, you must: B — Be Immediately and Fully Present L — Listen with Your Ears AND Your Eyes E — Ensure That You Have Asked All the Right Questions N — Never Let Your Customer Feel like a Number D — Deliver an Exceptional Customer Experience (Being Mindful of Financial Return) When it comes to outstanding customer experiences, Sales Mixology teaches you: •How it's done •Why it matters •Who to emulate Join Jane Smith, this business book's relatable and insightful protagonist, as she learns that the right BLEND of sales strategies will create positive, productive and profitable workplaces. After reading this book, you'll never settle for mediocre customer experiences again – as a consumer or as someone who delivers those experiences. With a use-it-now BLEND Workbook, a sneak peek of Michael Sherlock's next book, and a foreword by retail expert Michael Dahan.
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