Craig Riley is chief of research for Gartner for Sales Leaders. Craig is focused on helping commercial leaders respond to changes in B2B buying behavior in ways that produce long-term revenue growth. As a Gartner analyst, Craig sees countless examples of effective go-to-market structures, sales force deployment models, and pipeline generation strategies. He uses that information to share what top companies and their leaders do to differentiate themselves in the market and pull ahead of the competition.