42 min listen
Ep. 1 - Judy Chevalier and Dina Mayzlin on Online Reviews
FromHow I Wrote This
ratings:
Length:
40 minutes
Released:
Aug 7, 2023
Format:
Podcast episode
Description
In the first episode, Brett speaks with Dina Mayzlin and Judy Chevalier to talk about their 2006 JMR paper, “The Effect of Word of Mouth on Sales: Online Book Reviews.” You’ll hear how a seemingly innocuous post-seminar question turned into this successful collaboration, which eventually landed them the 2011 O’Dell Award for making a significant long-term contribution to marketing.
Released:
Aug 7, 2023
Format:
Podcast episode
Titles in the series (11)
Ep. 2 - Martin Mende and Maura Scott talk Service Robots by How I Wrote This